Sophie Janssen
Marketing Communications Manager
Profile
Marketing leader with twelve years of experience building consumer
brand campaigns across the Benelux region. Track record of launching
integrated communications programmes that translate brand strategy
into measurable commercial outcomes.
Experience
Senior Marketing Manager
2019 — present
Heineken N.V. · Amsterdam
Lead premium portfolio marketing across NL & BE. Delivered 18%
category share growth and a top-3 industry ranking in 2023.
Brand Manager
2014 — 2019
Unilever · Rotterdam
Managed €40M media budget across personal care portfolio.
Repositioned Andrélon brand — +12% volume in two years.
Marketing Specialist
2011 — 2014
Philips · Eindhoven
Coordinated pan-European product launches for the consumer
lifestyle division. Owned €8M annual digital marketing budget.
Marketing Intern
2010 — 2011
Albert Heijn · Zaandam
Supported private-label rebrand initiative. Conducted consumer
research across 200 stores informing the 2012 packaging refresh.
Selected achievements
· Effie Awards Netherlands — Gold, Sustained Success (2023)
· Adformatie Marketeer of the Year shortlist (2022)
· Cannes Lions — Bronze, Brand Experience (2021)
Education
MSc Marketing · Erasmus University
2011
BSc Business · University of Amsterdam
2009